To Benefit:

Prevent Child Abuse Virginia is the official charitable fundraising partner of the Gold Festival on Broad.  Prevent Child Abuse Virginia, also known as PCAV, is a statewide, nonprofit, nonpartisan organization whose mission is to prevent the abuse and neglect of children throughout the Commonwealth.


Pinwheels for Prevention

To purchase a pinwheel for the pinwheel garden at Gold's Gym Plaza, please visit the tenants at our center.

Pinwheels for Prevention is a nationwide public awareness campaign that puts a new spin on prevention.  The campaign uses community activities and public policies to prioritize prevention right from the start, making sure child abuse and neglect never occur.


The pinwheel – an uplifting symbol of childhood – represents our efforts to ensure the healthy development of children, while recognizing that child development is a building block for community and economic development. When children don’t have equal opportunities for growth and development, we put the future of our society at risk.  A focus on innovative programming that lays the foundation for children’s safety, growth and development reduces the possibility of more serious problems occurring later.  When we invest in healthy child development, we are investing in   community and economic development. 

The pinwheel is our primary vehicle for conveying that prevention works!  It is not used to represent children who  have been abused or who have died as a result of abuse or neglect.  The Blue Ribbon – a signature national symbol which was launched  in Virginia-  is still used to represent children who have been harmed.


PCAV adopted the Pinwheels for Prevention campaign in an effort to change the way our state approaches the prevention of child abuse and neglect.  As of this year, more than 100,000 pinwheels will have been planted throughout Virginia (since 2008).


Every April – during Child Abuse Prevention Month – PCAV and many of its partner organizations around the state plant pinwheel gardens in honor of children in their communities. Lewis Ginter Botanical Gardens in Richmond hosts the state’s        signature pinwheel garden every year near a lake in the Children’s Garden. Each year, volunteers plant nearly 4,000 pinwheels to celebrate Virginia youths.